In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This follow-on from Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a. Stickier Marketing offers a set of rules for effective communications in the digital age by asking “not what your marketing can do for you, but what your marketing can do for your customer.” Grant Leboff argues that it is not “return on investment” that matters but “return on engagement,” not unique sales point (or USP), but. Stickier Marketing: How to Win Customers in a Digital Age - Kindle edition by Grant Leboff. Download it once and read it on your Kindle device, PC, phones or.
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